Automation that protects your players and frees your teams.
The compliance queue never really empties, and your analysts spend their days clearing it rather than looking at genuine risk. We automate the repetitive KYC, AML, onboarding and safer gambling checks and run them for you under full governance, so your team gets back to the risk that actually needs judgement.
Real impact, on both sides of the desk
Safer, faster experiences
Real-time identity and affordability checks mean customers are protected and onboarded in moments, not days — no drop-off, no friction.
Responsible gambling, always on
Automated monitoring watches for risk signals 24/7 and intervenes consistently, instead of waiting on a manual review queue.
Off the compliance treadmill
KYC, AML and SAR workflows run themselves, freeing analysts from repetitive checks to focus on genuine, high-value risk.
No more 2am incident scramble
Monitoring, reporting and escalation happen automatically, so staff aren’t firefighting manual processes around the clock.
How it works
Map the risk & the work
We map your regulated processes and quantify where manual effort and compliance exposure really sit.
Build & prototype
A working mockup in week one to confirm your solution.
Run under governance
It lives on our operating layer — monitored, audited and improved by us, with one point of accountability.
Trusted by leading operators
“Bots saved 75 FTE over the Cheltenham festival. That’s 600 hours of time the team could use for more valuable work.”
Stephen White · Customer Services Director at Boyle Sports
“The Bot took over the roll of over 100 FTE across Cheltenham. With 54,000 conversations, over 25% were handled by the bot without needing an agent.”
Phil Connolly · Director at William Hill
“Bots saved 75 FTE over the Cheltenham festival. That’s 600 hours of time the team could use for more valuable work.”
Stephen White · Customer Services Director at Boyle Sports
“The Bot took over the roll of over 100 FTE across Cheltenham. With 54,000 conversations, over 25% were handled by the bot without needing an agent.”
Phil Connolly · Director at William Hill
“Bots saved 75 FTE over the Cheltenham festival. That’s 600 hours of time the team could use for more valuable work.”
Stephen White · Customer Services Director at Boyle Sports
“The Bot took over the roll of over 100 FTE across Cheltenham. With 54,000 conversations, over 25% were handled by the bot without needing an agent.”
Phil Connolly · Director at William Hill
“Bots saved 75 FTE over the Cheltenham festival. That’s 600 hours of time the team could use for more valuable work.”
Stephen White · Customer Services Director at Boyle Sports
“The Bot took over the roll of over 100 FTE across Cheltenham. With 54,000 conversations, over 25% were handled by the bot without needing an agent.”
Phil Connolly · Director at William Hill
“Bots saved 75 FTE over the Cheltenham festival. That’s 600 hours of time the team could use for more valuable work.”
Stephen White · Customer Services Director at Boyle Sports
“The Bot took over the roll of over 100 FTE across Cheltenham. With 54,000 conversations, over 25% were handled by the bot without needing an agent.”
Phil Connolly · Director at William Hill
“Bots saved 75 FTE over the Cheltenham festival. That’s 600 hours of time the team could use for more valuable work.”
Stephen White · Customer Services Director at Boyle Sports
“The Bot took over the roll of over 100 FTE across Cheltenham. With 54,000 conversations, over 25% were handled by the bot without needing an agent.”
Phil Connolly · Director at William Hill
“Bots saved 75 FTE over the Cheltenham festival. That’s 600 hours of time the team could use for more valuable work.”
Stephen White · Customer Services Director at Boyle Sports
“The Bot took over the roll of over 100 FTE across Cheltenham. With 54,000 conversations, over 25% were handled by the bot without needing an agent.”
Phil Connolly · Director at William Hill
“Bots saved 75 FTE over the Cheltenham festival. That’s 600 hours of time the team could use for more valuable work.”
Stephen White · Customer Services Director at Boyle Sports
“The Bot took over the roll of over 100 FTE across Cheltenham. With 54,000 conversations, over 25% were handled by the bot without needing an agent.”
Phil Connolly · Director at William Hill
Built for highly-regulated operators.
We have fifteen years experience automating the hardest, most scrutinised processes in gambling and financial services. We build custom AI automation solutions, own the outcome, run them and keep improving them — under full governance, with one point of accountability.
Automation as a Service, answered
What is Automation as a Service for a betting and gaming operator?
Automation as a Service means the automation is built and then run for you rather than handed over as a project to maintain. We automate the manual, repetitive work across KYC, AML, player onboarding and safer gambling checks, then operate it under full governance on our operating layer, monitored, audited and improved by us, with one point of accountability.
Which regulated processes can realistically be automated?
The high volume, rules based checks are where automation is strongest. Identity and affordability checks at onboarding. AML screening and SAR workflows. Ongoing monitoring for risk signals. Reporting and escalation. What stays with a person is genuine judgement on complex or borderline risk, which is exactly the work analysts should be spending their time on.
How does automation support safer gambling and player protection?
Automated monitoring runs continuously rather than waiting on a manual review queue, so risk signals are picked up and acted on consistently at any hour. Identity and affordability checks complete in moments, which protects customers without introducing the friction and drop off that slow manual onboarding creates.
What makes Automation as a Service different?
It is not another tool added to the stack. It is a single architecture built from the ground up across six layers, the foundational model, the agent harness, data and integrations, context and knowledge, skills, and security and governance. That is what makes it last. Individual tools tend not to connect to one another, and each one is vulnerable the moment a system around it changes or updates. Automation built on one architecture is designed for those changes rather than broken by them. For operators that matters because the regulatory picture keeps moving, and a check bolted on for last year’s requirement is the one that quietly stops matching what you now have to evidence.
